The Story Behind Frame Your World Co
The Story Behind Frame Your World Co
Creating illustrated gifts to uplift, inspire, and bring joy
Where It All Began
I didn’t start Frame Your World Co with a grand business plan. I started it with a pencil, a big dream, and a longing to create something meaningful for myself and for others.
Back in 2016, I was sketching in the evenings from my one-bedroom flat, recovering from health challenges, and searching for a way to share light with the world. With the help of The Prince’s Trust (now known as The King's Trust) and an unwavering desire to encourage others, I launched what would become a joyful little brand rooted in creativity, hope, and love.
Why I Illustrate
Every illustration I create is more than just art. It’s a message. A moment. A story.
I’ve always believed in the power of words and imagery to comfort, to uplift, and to remind us of the good that still exists in the world. I’m deeply inspired by the timeless charm of Beatrix Potter, the expressive energy of Quentin Blake, and the gentle storytelling of E.H. Shepard and artists whose work invites us to pause, imagine, and feel.
That same spirit lives in my own collections, which often feature thoughtful quotes, soft colours, and nature-inspired elements drawn from life in the Cotswolds and beyond.
From illustrated prints and stickers to mugs and small gifts, my goal is to design work that feels personal, heartfelt, and a little bit magical — something to brighten your space and your day.
Made with Love in the Cotswolds
Today, I work from my home studio in Oxfordshire, surrounded by fields, seasonal inspiration, and a strong cup of coffee. Everything at Frame Your World Co is illustrated with love in the UK, from the sketchbook to your doorstep.
It’s important to me that my products:
- Reflect care and intention
- Are packaged beautifully
- Support sustainable choices wherever possible
- Bring a smile, a spark of courage, or a sense of calm to your day
What Frame Your World Means
The name “Frame Your World” comes from my belief that we each have the power to shape how we see things to frame our days with creativity, kindness, and curiosity.
Whether it’s a cheerful sticker on your laptop, a custom drawing of your pet, or a motivational quote above your desk, I hope my work becomes a little part of your world, a daily reminder that you are seen, valued, and wonderfully made.
Who It’s For
Frame Your World Co is for:
- The dreamers and doodlers
- The quiet creatives and coffee shop writers
- The gift-givers who want something meaningful
- Anyone who needs a gentle reminder that they’re doing okay
What’s Next?
Frame Your World Co will always be a big part of my journey, and now it’s becoming one part of a larger creative world I'm building.
I’m focusing more on illustrated stories, travel-inspired art, and creative content that helps others feel inspired and seen. That includes:
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Creating new collections through print-on-demand so I can spend more time illustrating and writing
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Growing the Creative & Curious Club through podcast episodes, prompts, and personal reflections
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Designing children’s books and meaningful stories (including The Princess Duck)
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Sharing behind-the-scenes of my creative life on YouTube
Frame Your World will remain a lovingly curated shop with gifts and collections — now part of my illustration studio, Leanne Foley Illustrates.
Thank You for Being Here
Whether you’ve supported Frame Your World Co by ordering a gift, sharing my art, or simply reading this post, thank you. You’re part of this story now, and I’m so grateful.